Web Survey Bibliography
The rapid development of new technologies and the growing number of computer’s and Internet’s users have opened up new horizons in conducting social research, providing, also, the access to new tools for data collection. In particular, the diffusion of online surveys has been identified as one of the most significant advances in quantitative methodology in the 20th century, starting a “new era for survey research” (Couper, 2000), till to hypothesize that in future the majority of all survey research will be done online (Evans and Mathur, 2005). The paper aims to explore potentials and impacts of using information communication technology (ICT) and Internet as tools for quantitative research in social sciences (Schonlau et al., 2003; Best and Krueger, 2004), analysing how, and under which conditions, they could optimize the survey process. It focuses on several methodological issues in order to explore potentials of ICTs for improving quality of survey and optimizing questionnaire preparation and corresponding responding process. In particular, the paper shows some advantages in using web survey, that could optimize the comprehensive management of the whole survey process. These could be: fast response speed, lower cost, improved accuracy in encoding data, decreased data entry error (since data is collected electronically through a software program and is then instantly downloaded into a statistical program for detailed analysis), reduction of some data quality problems (such as social desirability bias or survey “satisficing” patterns, Skitka and Sargis, 2005), as well flexibility to fit the necessary conditions of particular research studies. On this last point, the attention focuses on the so-called “potential for interactivity” (Conrad et al., 2005), referring to the opportunity to adapt the questionnaire in order to ensure that respondents answer only the questions that pertain specifically to them (Dillman, 2007). This leads to analyse other interactive options for promoting more accurate survey data or improving the quality of responses, including the opportunity to adjust some items basing on the real time viewing answers or to change the questionnaire interface, design and layout as well as to adapt the level of interactivity with respondents (Ganassali, 2008). The presented methodological issues are deepened through a case study showing the use of two “paging-interactive” web surveys interesting two large samples from an adult blended training course: one (over 15.000 cases) composed by low technically skilled learners and the other (about 800 cases) addressed to their e-tutors.
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Web survey bibliography (4086)
- Media tracker; 2012
- Measuring the quality of governmental websites in a controlled versus an online setting with the ‘...; 2012; Elling, S., Lentz, L., de Jong , M., van den Bergh, H.
- Measuring modern media consumption; 2012; Arini, N.
- ISO 20252. Market, opinion and social research-Vocabulary and service requirements, 2nd Edition; 2012
- Is „chapterisation“ a viable alternative to traditional progress indicators ?; 2012; Spicer, R., Dowling, Z.
- Internet use in households and by individual in 2012. Eurostat Statistics in Focus 50/2012; 2012; Seybert, H.
- Internet access - Households and individuals, 2012 part 2; 2012
- Internet access - Households and individuals, 2012; 2012
- Google et Médiamétrie créent une audience bimédia; 2012; Gonzales, P.
- GMI Pinnacle; 2012
- Global market research 2012; 2012
- Explaining rising nonresponse rates in cross-sectional surveys; 2012; Brick, J. M., Williams, Do.
- Eurobarometer Special surveys: Special Eurobarometer 381; 2012
- Online Surveys 2.0; 2012; Elferink, R.
- The Impact of Academic Sponsorship on Online Survey Dropout Rates; 2012; Allen, P. J., Roberts, L. D.
- Especially for You: Motivating Respondents in an Internet Panel by Offering Tailored Questions; 2012; Oudejans, M.
- Social media as a data collection tool: the impact of Facebook in behavioural research; 2012; Zoppos, E.
- Smartphone Apps and User Engagement: Collecting Data in the Digital Era; 2012; Link, M. W.
- Snowball Sampling in Online Social Networks; 2012; Raissi, M., Ackland, R.
- The Use of Facebook as a Locating and Contacting Tool; 2012; McCarthy, T.
- How Often Do You Use the App with a Bird on It? Exploring Differences in Survey Completion Times, Primacy...; 2012; Buskirk, T. D.
- Data quality of questions sensitive to social-desirability bias in web surveys; 2012; Lozar Manfreda, K., Zajc, N., Berzelak, N., Vehovar, V.
- Online Questionnaires: Development of ‘basic requirements’; 2012; Tries, S., Blanke, K.
- Social research in online context: methodological reflections on web surveys from a case study; 2012; Pandolfini, V.
- Efficacy of a health-related Facebook social network site on health-seeking behaviors; 2012; Woolley, P., Peterson, M.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Qualitatively Speaking: The five absolute, no-excuse must-dos for online qualitative researchers; 2012; Rossow, A.
- By the Numbers: Lessons for using online panels in B2B research; 2012; Elsner, N.
- Specialized Tools for Measuring Past Events ; 2012; Belli, R. F.
- Transparency, Access and the Credibility of Survey Research; 2012; Lupia, A.
- Can Microtargeting Improve Survey Sampling? An Assessment of Accuracy and Bias in Consumer File Marketing...; 2012; Pasek, J.
- Anonymity and Confidentiality; 2012; Tourangeau, R.
- Cognitive Evaluation of Survey Instruments: State of the Science (Art?) and Future Directions; 2012; Willis, G. B.
- Oh, Just One More Thing … Leveraging “Leave-Behinds” in Data Collection; 2012; Link, M. W.
- Paradata; 2012; Kreuter, F.
- Computation of Survey Weights: Bridging Theory and Practice; 2012; DeBell, M.
- Optimizing Response Rates; 2012; Brick, J. M.
- Modes of Data Collection; 2012; Tourangeau, R.
- The Use and Effects of Incentives in Surveys; 2012; Singer, E.
- Improving Question Design to Maximize Reliability and Validity; 2012; Krosnick, J. A.
- Respondent Attrition vs Data Attrition and Their Reduction; 2012; Olsen, R. J.
- Survey Interviewing: Deviations from the Script; 2012; Schaeffer, N. C.
- How accurate are surveys of objective phenomena?; 2012; Chang, L. C., Krosnick, J. A.
- Measure the response burden in the Swedish Intrastat system; 2012; Weideskog, F.
- Mode and non-response effects and their treatment; 2012; Chrysanthopoulos, S., Georgostathi, A.
- What can be said about quality in the Central Population Register based on a self-completion survey...; 2012; Falnes-Dalheim, E., Pedersen, H. E.
- Improving the quality of complex surveys: The case of the EU Labour Force Survey ; 2012; van der Valk, J.
- Pros and cons of Internet based User Satisfaction Surveys; 2012; Consoli, A., Matsulevits, L.
- Between demand and reality: Ensuring efficiency and quality in pretesting questionnaires; 2012; Sattelberger, S., Blanke, K.
- How to provide high data quality in online-questionnaires: Setting guidelines in design; 2012; Tries, S., Nebel, S., Blanke, K.